Storefront redesign, SEO and a custom CSV-driven parts pricing plugin so staff update repair prices without developer tickets.
An outdated shop with weak SEO and painful price updates for phone-repair parts blocked growth and burned staff hours. Every CSV price list change meant developer tickets and delayed storefront accuracy. We needed a digital commerce surface staff could operate themselves — and customers would trust enough to buy.
Our team rebuilt the storefront UX, laid SEO foundations and shipped a backend+frontend plugin that imports CSV price lists and surfaces accurate repair pricing to customers. Staff update parts pricing without waiting on engineering. The redesign and campaign work sat on the same operational spine so marketing and ops moved together.
Cleaner customer journey, faster internal price ops — and a measured ~38% sales lift after the redesign and accompanying campaign. Price updates left the ticket queue; customers saw accurate repair pricing sooner. The engagement proved that Digital Transformation can start with a shop floor team can own.
Capabilities in play: Digital Transformation of a legacy retail storefront, Web & Mobile for modern commerce UX and SEO, and Integrations & Digital Infrastructure through a custom CSV pricing plugin that keeps ops and the storefront in sync.
